JUJA uses cookies to give you the best shopping experience. Because you use our services, we will assume that you agree to the use of cookies. - Learn more - Hide this message

About JUJA

Image element alt

JUJA the brand

JUJA is the first Dutch brand that has succeeded in making UV protective clothing from recycled PET bottles. JUJA's UV clothing protects the skin against harmful UVA and UVB rays. JUJA originated from the personal story of founder and owner Jan Willem van der Sterre and his family. Jan Willem lost his father to skin cancer. From that moment on he decided to fully focus on creating awareness about responsible sun behavior and UV-protective clothing.

The beginning of JUJA

Jan Willem, now an expert in the field of UV protective clothing, turned out to have found his calling and started UV-Fashions in 2011. This company quickly became Europe's largest provider of UV protective swimwear and accessories for the whole family. After nine years of knowledge and experience in the field of UV protective clothing, Jan-Willem felt it was time to launch a sustainable, Dutch brand specializing in recycled UV protective swimwear. JUJA was born! JUJA stands for Julia, James and Jack, the names of the three children of Charlotte and Jan Willem van der Sterre. They want, just like all parents, the best for their own and all other children. With the launch of JUJA they set a good example, because nobody wants their child to get burned or sun damaged.

Jan Willem: "People are insufficiently aware of the fact that they have to protect themselves well if they expose themselves or their children to the sun for a longer period of time. The number of skin cancer patients in the Netherlands is still rising. That's why it's important to wear UV swimwear with UPF50+ (protection against UVA and UVB rays) and to be aware of the harmful effects the sun can have. But UV swimwear should not only offer protection, it should also be sustainable''.

The JUJA collection

The first collection of JUJA consists of 21 different UV resistant items made for babies, boys and girls from zero to sixteen years old. The collection includes various UV shirts, shorts, suits and sun hats for babies, girls and boys from zero to sixteen years. These items all offer the highest possible Ultraviolet Protection Factor (UPF) 50+. On average, no less than nine PET bottles are used per item from this collection, although 'reused' is more appropriate here. The collection has been developed entirely in-house and a lot of attention has been paid to the materials, the designs and the nice fresh prints. The UV-resistant swimwear and accessories from JUJA are each one:

  • UV protective (UPF 50+)
  • Sustainable
  • Colourfast and -fade less
  • Breathable
  • Fast drying
  • Very comfortable to wear
  • Fashionable and timeless.

Be sun smart: Protect your skin, your kids, your planet!


Julia & James

Back to top